facebook marketing
retailerHow can I grow my Facebook Fan page likes is still a popular question
from retailers.
Innumerable businesses struggle with Facebook - big
brands and small so I thought I'd share what works for my page and me.
To
start, why have you been looking to get more likes? The only reason you desire
more likes is so customers can participate with you. That means they speak to
you. And you talk to them.
Consider Facebook as a way to heighten your
retail store's promotion.
And it is not like some booklet or
flier....
Oh wait, are you yourself already? Consider these three recent
stats from Zephoria:
Worldwide, there are over 1.19 billion active
Facebook users. It is a 18% increase year over year.
4.5 billion likes
generated daily as of May 2013 which is a 67% increase
728 million people
log onto Facebook daily, which signifies a 25% increase from 2012 (as of 9/2013)
That means a tremendous and growing amount of Facebook users are active and
consistent in their visits to the site, making them a promising audience for
retailers.
The Facebook community is still a significant vehicle and
growing. Fans and the more likes you've got, the more likely they are to expose
their friends to you.
To grow your page likes, you must look at Facebook
as though you might be a DJ at your own club. You choose the music to get fans
to get up and dance with you.
The primary goal of the Facebook page of a
retailer would be to have an excellent dance party. Which means you must
constantly believe what is going to get fans to dance with you.
So when
you see them joining in, you need to answer in a way that keeps them
around.
Comparison that to retail businesses with low
followers...
Your followers are often sharing posts that say how
excellent they've been. Hey have a look at another saying I enjoy! Or cat videos
I enjoy or cute dog images or.. Hey I want to remember to read this so I'll use
ALL CAPS and tons of !!!!!!
OK for the record - using ALL CAPS is the
equivalent to shouting. I am fairly sure multiple exclamation points are the
same. Simply don't do that.
To grow your Facebook likes you will need to
constantly think up ways to communicate with your followers the way they want to
be discussed to - locating the music that is appropriate for them - not
you.
That typically occurs too because you are posting with your
character coming through, as a human being.
In case you have involvement
rates that are low or low followers, change your music.
An occasional
update about picture of yourself or an award you received is good but the sorts
of posts you wish to use should participate your tribe of followers well enough
to make them desire to share.
Here are Five Ways To Grow Your Facebook
Fans
1. Pictures win participation over text - worth a thousand words has
never been more important - the goal will be to get your followers to want to
share your content. That typically means a picture over an easy line. Choose
wisely.
2. Offer tricks and hints because great content is often shared.
Write your wisdom down about the kinds of problems your customers have to
address and pare down the words. I enjoy the Lowe's FixItInSix chain of
how-to-videos. They are confident to be shared and engaging.
3. Simply
ask your followers to share your upgrades like I do with every post, "Appreciate
your 'likes,' 'shares' and comments." The ones that don't ask don't
get.
4. Position out an opinion afterward request your followers'
opinion. It shouldn't be something as contentious as I do on my pages but an
apparel store could ask, Have you attempted the dry cleaning substitutes for the
clothes you usually took to the cleaners? I did and was disappointed.
5.
Ask for his or her top suggestions to cope with something you sell. The company
received almost 50 opinions and an even greater variety of new likes within
hours.
And when you see in your Facebook page penetrations that the post
got lots of likes, recall you've got to constantly try to find ways to
participate them repeatedly. Uniformity is a big part of holding on to your
fans.
In many ways, employing your Facebook fans isn't any different than
having a participating sales process in your shop.
Either you are
constantly looking at talk and the best way to participate with your shoppers in
order to get them to enjoy and explore your space - or you are constantly
looking at the best way to speak at customers without really understanding why
they came to your store in the first place.
Would you run around every
shopper and say, Look what we just got in? I expect not...you had spend enough
time to establish rapport - find the proper music as it were to get them to
relax and shop.
In amount
Every day you need to put in your
thinking cap and think, "What can I post that'll get my followers to participate
with me?" You've got to locate the appropriate music to bring my
followers.
That's the secret How to increase Facebook Likes in your brick and mortar
retail store and having a winning presence on Facebook.